Marketing: The Plein Air Advantage


Tip - Marketing: the Plein Air Advantage by Linda Rosso

To market your art, you need two things: art and people who might be interested in it.

It’s helpful to think of people grouped in concentric circles that surround a core of you and your art. Closest to the core are people in your inner circle – family and friends who are open to hearing about your art activities. They are often willing to share about your art with people they know, but you don't know – those in the middle ring. The hardest people to reach are those neither you nor they know –  in the outer ring.

Marketing is an exchange relationship. As artists who want to sell our work, we must create relationships with the people in each group – they are all potential collectors. With our inner circle, the initial exchange in a relationship is conversation and sharing about our art. At the next level, it may be a gift, or a trade. Eventually, the exchange is a financial transaction. Family and friends do buy our work. But key to continually selling our work and having an art career is our ability to extend relationships to an outer ring of people.

Here’s where plein air artists have an advantage over studio artists – we are working outside and interested people whom we don’t know often stop to watch, comment and ask questions. It’s a great opportunity to practice the exchange relationship with people in the outer circle. Here’s a very typical conversation:

Tip - Marketing: the Plein Air Advantage by Linda Rosso
Marsh & Mountain, by Linda Rosso
THEM: “Nice painting!”
YOU:   “Thanks, it’s a great day to be painting outside. What a gorgeous spot.”
THEM: “Yes, it’s one of my favorite views.”

The conversation can then go a number of directions, depending on your response:

(A) “Enjoy your day.”
(B) “I’ll be posting the finished painting on my website. Would you like a business card?
(C) “Would you like a photo of the painting when it’s done? I’ll be happy to email it to you.”

If you choose (A) you ended the conversation. You have been friendly, but you have not made a connection. 

If you start at (B), you have widened the opportunity to create a relationship. You have shared information, and you are requesting the other person take action. If they say no, you say (A) and get back to painting.


By choosing (C) you are in the broadest and best position to create a relationship. You are offering something, and in exchange, you may get something – the email address of someone open to knowing more about you and your art. If they decline, you can retreat to (B) and offer a business card. If they decline, you can say (A) and get back to painting.

Think of possibilities you create when you take the small risk of engaging in a conversation with a passerby the next time you are out in the field – before long, you may be selling wet canvasses to strangers right off your easel. 

Have a marketing question you want answered in a future blog post? Leave it in the comments.


Linda Rosso
Linda Rosso
Artist and Marketer, Linda has found the sweet spot between stuff she loves to do, stuff she’s good at and stuff someone will pay her to do. You can find her marketing help here: www.artistmarketingguide.com and her art here: www.lindarossostudio.com         READ MORE


51 comments:

  1. Thanks for these posts, Linda. I was thinking about reviewing my own market today, so am happy to read what you have to say. Also, congrats on your new blog!

    BTW, I like you signature block so much I am going to Photoshop right now to add one to my blogs! It is a good move - thanks! I will let others know about your blog and marketing website.

    ReplyDelete
  2. Thanks, Casey. I enjoy your art, blog and chatting with you IRL (in real life) at the Sausalito Art Festival a few years back -- you had just won an award :-)

    ReplyDelete
  3. I'm glad we met - now I see you live in Mill Valley. I am writing a blog post on making banners with Photoshop and I will put a link to you because I liked your footer/signature block so much. I may get it posted today, and if not I will post asap.

    ReplyDelete
  4. Thanks for the introduction to Linda, Casey. Good advice in this post - looking forward to reading more.

    ReplyDelete
  5. Start small. Start with your group of friends, or people who are in the same wavelength as you, but I like your approach too. It’s more personal rather than in-your-face, which helps your customer to feel that you’re not using them as some marketing outlet. At the very least, if they don’t like your painting, at least you can make a friend.

    Masako Gun

    ReplyDelete
  6. Anonymous7.3.13

    Thanks for the conversation pointers. I need those suggestions for open ended responses to continue the conversation. I enjoy reading your blog.

    ReplyDelete
  7. Anonymous22.3.13

    Thanks, Masako and Yvonne. My grandmother had a saying "You catch more flies with honey than you do with vinegar" which I think applies here. Be friendly and people are attracted to be around you.

    ReplyDelete
  8. A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. Warmtepomp

    ReplyDelete
  9. Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign. Airconditioning

    ReplyDelete
  10. To introduce a split air conditioner it is much simple and adaptable, as there isn't much necessity of influencing a window and fitting it to up at the correct spot with the goal that the air doesn't pass away, only a little gap for the wires to pass. Airco

    ReplyDelete
  11. I was surfing the Internet for information and came across your blog. I am impressed by the information you have on this blog. It shows how well you understand this subject. Airconditioning

    ReplyDelete
  12. Really nice and interesting post. I was looking for this kind of information and enjoyed reading this one. Alexandre

    ReplyDelete
  13. Superior post, keep up with this exceptional work. It's nice to know that this topic is being also covered on this web site so cheers for taking the time to discuss this! Thanks again and again! Login Tips Website

    ReplyDelete
  14. The air conditioning channel is one of the most significant air conditioning parts in the air conditioning framework.hvac repair somers ny

    ReplyDelete
  15. Shops and foundations that are not ready to spend their cash on through and through buys can decrease their framework ventures by leasing air conditioners.aircon installation

    ReplyDelete
  16. I am impressed. I don't think Ive met anyone who knows as much about this subject as you do. You are truly well informed and very intelligent. You wrote something that people could understand and made the subject intriguing for everyone. Really, great blog you have got here. first reseller panel

    ReplyDelete
  17. Purchasing an air conditioner for your home, or for a particular room, doesn't need to be a staggering knowledge.hvac repair near me

    ReplyDelete
  18. Nice blog and absolutely outstanding. You can do something much better but i still say this perfect.Keep trying for the best. Portable Air Conditioner Black Friday Deals

    ReplyDelete
  19. This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. negozi softair san marino

    ReplyDelete
  20. We will in general underestimate our air conditioning, and marvel how we at any point got along without it, yet we once in a while check the framework until it starts to victory tourist.Airco

    ReplyDelete
  21. This content is written very well. Your use of formatting when making your points makes your observations very clear and easy to understand. Thank you. postal mail advertising

    ReplyDelete
  22. To determine what size you need, look for the CADR number. This number indicates
    the Clean Air Delivery Rate, which should always equal at least 2/3 the total
    square footage of the room you will be using the air purifier in. For example, a
    10' X 12' room has 120' square feet, and needs a purifier with a CADR number of
    at least 80. Best air purifiers under 20000 rupees in India

    ReplyDelete
  23. Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign. Dryer Repair Wolf, Kenmore, Whirlpool, Sears, Viking, GE, Maytag, Bosch, FisherPaykel, RepairNearMe in Los Angeles

    ReplyDelete
  24. Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign. Repair Your Wolf Barbecue

    ReplyDelete
  25. Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign. Sub-Zero 200 Series Repair

    ReplyDelete
  26. Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign. Freezer Repair Sub-Zero, Viking, Scotsman, Kenmore, GE, U-Line, Monogram.

    ReplyDelete
  27. I wanted to leave a little comment to support you and wish you a good continuation. Wishing you the best of luck for all your blogging efforts. Dishwasher Repair in Beverly Hills

    ReplyDelete
  28. I am always searching online for articles that can help me. There is obviously a lot to know about this. I think you made some good points in Features also. Keep working, great job ! Marvel Appliance Repair in Beverly Hills

    ReplyDelete
  29. A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. Ranchos Penasquitos Appliance Repair

    ReplyDelete
  30. Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign. Uline, Marvel, Viking, SubZero ice maker leaking water on floor

    ReplyDelete
  31. I am definitely enjoying your website. You definitely have some great insight and great stories. Stove Repair in Sacramento

    ReplyDelete
  32. Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign. FREEZER REPAIR IN CAMARILLO

    ReplyDelete
  33. This fumes air is warmed (Stage 6 to 7) in the countercurrent to the air inflow in the warmth recovery rotor.Airconditioning

    ReplyDelete
  34. I think that thanks for the valuabe information and insights you have so provided here. granite countertops

    ReplyDelete
  35. The Bosch appliances are some of the most popular, and for good reason. As one of the leading brands around, you can rely on the Bosch appliances for durability and affordability. Miele, Bosch, Kenmore, LG Washer Repair in SAN MARINO

    ReplyDelete
  36. Excellent article. Very interesting to read. I really love to read such a nice article. Thanks! keep rocking. email marketing Florida

    ReplyDelete
  37. A solitary establishment just takes around five minutes and you can move the unit from window to window effortlessly. Airco installatie

    ReplyDelete
  38. This is my first visit to your web journal! We are a group of volunteers and new activities in the same specialty. Website gave us helpful data to work. View this site ormarketing.co.il

    ReplyDelete
  39. Wow, excellent post. I'd like to draft like this too - taking time and real hard work to make a great article. This post has encouraged me to write some posts that I am going to write soon. Blockchain

    ReplyDelete
  40. Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign. SubZero, Viking, Scotsman Ice Maker Repair in Los Angeles

    ReplyDelete
  41. That is really nice to hear. thank you for the update and good luck. we sign up with marketing1on1 for internet marketing service

    ReplyDelete
  42. Great survey, I'm sure you're getting a great response. very good online marketing services

    ReplyDelete
  43. I am all that much satisfied with the substance you have specified. I needed to thank you for this extraordinary article. Clickbank university 2.0

    ReplyDelete
  44. I found that site very usefull and this survey is very cirious, I ' ve never seen a blog that demand a survey for this actions, very curious... 411 information online

    ReplyDelete
  45. I’m going to read this. I’ll be sure to come back. thanks for sharing. and also This article gives the light in which we can observe the reality. this is very nice one and gives indepth information. thanks for this nice article... smm panel

    ReplyDelete
  46. Thank you for very usefull information.. marketing1on1

    ReplyDelete
  47. Hello I am so delighted I located your blog, I really located you by mistake, while I was watching on google for something else, Anyways I am here now and could just like to say thank for a tremendous post and a all round entertaining website. Please do keep up the great work. ล้างแอร์

    ReplyDelete
  48. Wow, cool post. I'd like to write like this too - taking time and real hard work to make a great article... but I put things off too much and never seem to get started. Thanks though. ช่างแอร์

    ReplyDelete
  49. Positive site, where did u come up with the information on this posting? I'm pleased I discovered it though, ill be checking back soon to find out what additional posts you include. night vision scope

    ReplyDelete
  50. I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article. refrigerator repair

    ReplyDelete

Related Posts Plugin for WordPress, Blogger...